New boutique caters to the fashionable

Published 1:04 pm Wednesday, December 18, 2013

Karen Sanford / The Prentiss Headlight – DeLauria’s Boutique / Books / WiFi Café opened their doors this week. On hand for a new business ribbon-cutting was (l to r) Joi Brown, Dedra Brown-Johnson, Owner Laurinda Brown-Johnson, Charley Dumas, Jerleen White and Ben Hamby.

Karen Sanford / The Prentiss Headlight – DeLauria’s Boutique / Books / WiFi Café opened their doors this week. On hand for a new business ribbon-cutting was (l to r) Joi Brown, Dedra Brown-Johnson, Owner Laurinda Brown-Johnson, Charley Dumas, Jerleen White and Ben Hamby.

Next time you think of driving to Jackson or New Orleans for the latest in fashionable styles, try Prentiss instead. DeLauria’s Boutique|Books|WiFi Café is now open to provide one-of-a-kind fashions. In addition to the smartly decorated store, owner Laurinda Brown-Johnson is also providing an area for free WiFi connectivity and a free cup of coffee.

The store specializes in semi-formal and formal wear and has only one copy of each design. As Brown-Johnson does not purchase her fashions in the area, she promises no one will be wearing the same dress. The store itself has been completed renovated; a wall of the latest in ultra high-heeled shoes could be mistaken for art rather than elegant footwear.

“Everything is under $100, except for leather,” says Johnson who emphasizes there are no fake knock-off designer brands in the store, but that prices are deeply discounted.

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For those who have no fashion sense, DeLauria’s will shop for you. “I can find anything including special sizes,” says Brown-Johnson. The store is planning for their website to offer online ordering.

On the books and WiFi side of the store, there are plans for a book club to begin entitled “Words & Wine” to be held the last Friday of every month.

DeLauria’s is located at 1814 Columbia Avenue in Prentiss next door to State Farm Insurance. The hours of operation are Monday, Wednesday & Friday from 10:00-5:00 or by appointment.